Product specific communication

Mips® Elevate Core

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Before we begin:

Mips® Elevate Core,
not Elevate Core

Mips® Elevate Core should always be written with Mips before the product name. The name should be spelled with a capital “M” and lowercase “ips” in almost all instances. The only exception is when the name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS® ELEVATE CORE” in full.













Elevator pitch

A condensed compelling summary of Mips® Elevate Core. It gets to the point quickly with key features and the core function of the low friction layer.

Title

Next-level worker safety.

Copy

When a helmet is impacted at an angle, it can cause the head to rotate suddenly and violently. This is a common source of concussions and brain injury. The Mips® Elevate Core system is designed to provide movement inside the helmet to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries.

The Mips® Elevate Core system is specifically developed to work with harness-type safety helmets and hard hats, bringing Mips® technology to industry and construction sites. An injection-molded, low-friction layer with padding on the inside is attached to the helmet using the rear harness straps and front padding. The system is comfortable and provides generous ventilation.

Product specific logo

Our logo: tailored to your products


The Mips logo remains our most valuable graphic element and the most effective way to identify the presence of the Mips® safety system in a helmet. Additionally, emphasizing the product name, Mips® Elevate Core, strengthens its identity while spotlighting its unique features.

Product visuals

When you can visually demonstrate the technology, do it.


Visual storytelling is a powerful tool to make the Mips® safety system more understandable for consumers and is an excellent way to differentiate your product in the market. We offer both video and imagery; grab it!

Psst! There are more photos available in the full content package. You can download it at the top of the page.

More copy for Mips® Elevate Core

One-punch sentence

A short text explaining how the safety system works.

Copy

Redirecting rotational motion for harness helmets in angled impacts.

How it works

A short text explaining how the safety system works.

Copy

The Mips® Elevate Core system brings Mips® technology to industry and construction sites. An injection-molded low-friction layer, with comfortable padding on the inside, is attached to the helmet using the helmet cradle straps and front padding. This lets the low-friction layer move inside the helmet to help minimize rotational motion to the head in angled impacts.

Where it’s used

A short text explaining where the safety system is used.

Copy

Hard hats were originally developed to protect against falling objects and are now used for workplace safety throughout the construction industry and many other workplaces. The Mips® Elevate Core is a patented solution intended to help reduce rotational motion to the head in certain impacts. This universal system is designed for harness-type safety helmets, and fits most such helmet designs and sizes.

User benefits

Unique selling points for Mips® Elevate Core.

Bulletpoints

  • Bringing Mips® technology to workplace safety
  • Designed to help divert rotational motion
  • Replaceable comfort padding
  • Ventilated and comfortable

Inspiration

Before you go, here’s some inspiration!

This section provides inspiration for using our product specific-logo in your communication. Let’s explore some exciting possibilities! Consider adding it to your website, highlighting your product’s unique features on the product page, or using it in your social media to enhance product promotion. Remember, even though our products may look different on the outside, their core function remains consistent.

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