Product specific communication

Mips® Integra Fuse

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Before we begin:

Mips® Integra Fuse,
not Integra Fuse

Mips® Integra Fuse should always be written with Mips before the product name. The name should be spelled with a capital “M” and lowercase “ips” in almost all instances. The only exception is when the name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS® INTEGRA FUSE” in full.













Elevator pitch

A condensed compelling summary of Mips® Integra Fuse. It gets to the point quickly with key features and the core function of the low friction layer.

Title

Complete integration.

Copy

When a helmet is impacted at an angle, it can cause the head to rotate suddenly and violently. This is a common source of concussions and brain injury. The Mips® Integra Fuse system is designed to provide movement inside the helmet, to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries.

The Mips® Integra Fuse system features a completely integrated, low-friction layer molded to the inside of the energy-absorbing liner – allowing the comfort padding to slide upon angled impacts. The Mips Integra Fuse system is a premium solution that is comfortable, durable, and adds no stack height to the helmet.

Product specific logo

Our logo: tailored to your products


The Mips logo remains our most valuable graphic element and the most effective way to identify the presence of the Mips® safety system in a helmet. Additionally, emphasizing the product name, Mips® Integra Fuse, strengthens its identity while spotlighting its unique features.

Product visuals

When you can visually demonstrate the technology, do it.


Visual storytelling is a powerful tool to make the Mips® safety system more understandable for consumers and is an excellent way to differentiate your product in the market. For Mips® Integra Fuse, we offer multiple images that visualize the product; go grab them.

Psst! There are more photos available in the full content package. You can download it at the top of the page.

More copy for Mips® Integra Fuse

One-punch sentence

A short text explaining how the safety system works.

Copy

A premium solution for omnidirectional movement, designed to help redirect rotational motion in angled impacts through an inmolded low-friction layer.

How it works

A short text explaining how the safety system works.

Copy

The Mips® Integra Fuse system features a completely integrated low-friction layer molded to the inside surface of the energy-absorbing liner – allowing the comfort padding to slide upon angled impact. The patterned coating on the inner surface of the low-friction layer allows for controlled movement in all directions.

Where it’s used

A short text explaining where the safety system is used.

Copy

The Mips® Integra Fuse system is an integrated premium solution providing omnidirectional movement intended for added safety in angled impacts. The system is comfortable, durable, and adds no stack height to the helmet. It can be implemented in helmets used for biking, skiing and motor sports.

User benefits

Unique selling points for Mips® Integra Fuse.

Bulletpoints

  • Designed to help divert rotational motion
  • Premium look and feel
  • Fully integrated – fused onto the energy-absorbing liner

Inspiration

Before you go, here’s some inspiration!

This section provides inspiration for using our product specific-logo in your communication. Let’s explore some exciting possibilities! Consider adding it to your website, highlighting your product’s unique features on the product page, or using it in your social media to enhance product promotion. Remember, even though our products may look different on the outside, their core function remains consistent.

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