– to our brand guidelines. A complete toolkit for communicating the Mips technology. Please forgive us for a sometimes harsh tone, but consistency in certain areas of brand communication is key. It creates recognition and trust (important for a brand with life-saving ambitions). The goal is one brand, speaking with one voice, one style, and a strong clear character. Thanks for helping out!
As an ingredient brand, we understand that our voice plays a crucial role in shaping how our partners and customers perceive us. That’s why we have worked diligently to develop a tone that is confident, caring, and clever. If you’re curious about how we explain our safety system in text and graphics, we’d love to show you the ropes.
