Before we begin:
Our name should be written with a capital “M” and lowercase “ips” in almost all instances. The only exception is when our name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS” in full.
With our small, medium, and large alternatives, you can choose the perfect length for your communication. Whether you want a quick overview or a detailed explanation, we have you covered. Our texts are carefully crafted to provide clear and concise information that is easy to understand, allowing your audience to learn about the Mips® safety system with ease.
Ideal for a feature list on a helmet page or when explaining our function in a short timeframe.
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a.1) Mips® safety system
a.2) Equipped with Mips® safety system
Mips® safety system – Equipped with Mips® safety system
b) Mips® safety system is a technology in helmets designed to provide added safety in many accidents.
This is a great summary of the added safety in many accidents and the dangers of rotational motion.
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The Mips® safety system is designed to provide added safety for helmets in many accidents. For certain impacts, the Mips system can reduce harmful forces that might otherwise be transferred to the user’s head.
A comprehensive text to explain the dangers of rotational motion and how our safety system works. This is a great text for a potential buyer selecting a helmet. For a more in-depth experience, scroll down to find additional content, such as graphics and videos.
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The brain is typically more sensitive to rotational motion than linear motion because it has shear properties similar to water or gel. When different parts of the brain move relative to each other because of rotational motion, the tissues can stretch, which can cause concussions or other brain injuries.
Rotational motion is a common cause of concussions and more severe brain injury in oblique hits to the head. The Mips® safety system consists of a low friction layer mounted inside the helmet. In a crash, the low friction layer is designed to move slightly inside the helmet to help redirect forces away from the head. This is intended to help reduce the risk of brain injury.
Video: Mips academy
Our Mips Academy program aim to educate and provide further insights into why the brain is sensitive to rotational motion and increase awareness about our products. Some assets connected to Mips Academy are perfect for those seeking additional information to fully understand the ins and outs.
Graphics: How Mips® safety system works
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Traditional helmets are designed for straight
impacts, but most impacts are angled.
The low friction layer is designed to reduce
the rotational force of angled impacts.
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Unlike traditional helmets, which are mainly designed and tested for straight impacts, the Mips® safety system’s low-friction layer mimics the brain’s own system for protection against rotational motion.
Using the digital Mips hangtag on your webshop’s helmet page is an easy-to-spot, easy-to-recognize graphic element, highlighting the additional safety system inside the helmet. The hangtag has two main versions: one with the call to action ‘Read more‘ and another without. This provides an effective way to link the hangtag, making it clickable for users to learn more about Mips on your dedicated Mips tech page.
All variations and languages are available on the Partner Zone
This asset is highly versatile and has both a light and a dark alternative that can be used depending on visibility.
Consider the visibility of the arc when it comes to the image’s background.
Adjust the size of the arc in a way that clearly indicates that it is a graphic designed for the head or helmet of the subject.
Align it so that it is perpendicular to the helmet it is meant to surround.
